Discounted prices Competitive pricing Phone Number List strategies Price similar to that of the competition. The competition is very intense Phone Number List and there is little differentiation. To avoid price wars, companies often set similar prices.Premium prices. The price is higher than the competition due to higher quality or better service. The Evacuee company sells farmed oysters through its online store, following a traditional method and taking care of the environment. Two added values ​​that represent a differential advantage Phone Number List over the competition, even though the prices are similar. Why sell cheaper, lose margin, when we are better?
Discounted prices . The cost structure can Phone Number List assume a price below the competition.Sale at a loss . Temporary price reduction below cost to drive out competitors. It is prohibited in Pathfinders and contests . Offers Phone Number List are requested and from the proposals the most convenient is chosen. Carding. Competition in these businesses is not established exclusively by spectacular discounts, but by the Phone Number List combination of specific offers, with little time to acquire them and aimed at a club of select customers.
They seek to build customer loyalty Phone Number List through vitality. This is the case of Buy VIP. Reference prices (supermarkets) When consumers are not sufficiently familiar with a product, they tend to take into account the price of the most Phone Number List expensive product in the category to which the product in question belongs, when building their mental scheme with respect to it. This is the main strategy followed by many supermarkets, which tend to place their "private labels" alongside leading brands in certain categories, offering Phone Number List buyers "succulent discounts" for almost the same product.
Psychological Pricing Strategies